Lloyd (Eland Retail) Illustrations for Package Design, 2018

Lloyd is a Korean jewelry brand under Eland Retail.
Concept: Birthflower Series – One flower for each of the 12 months
This project features hand-drawn colored pencil illustrations of birth flowers for each month, created for use in Lloyd’s seasonal jewelry packaging. Each illustration was delicately drawn by hand with colored pencils to convey the brand’s soft, elegant identity and a sense of personal warmth.